When we win a new project (and thankfully that's quite often!) it's great when the business embraces all our ideas,
this was the case when we started working with the lovely people at Eden Search, the Wetherby-based specialist executive search company.
Explaining to businesses that branding isnt just a new logo - that's just one of the end results - is sometimes difficult but Eden were fully onboard with a complete branding process which included;
- Determining brand target audience
- Defining brand mission statement
- Researching brands within specific industry
- Outlining brand qualities and benefits
- Choosing colours that represent brand and company ethos
- Creating a brand logo and strapline
- Forming the brand's tone of voice
- Defining brand imagery
- Building a brand message and elevator pitch
- Integrating into all business touch-points
Only by following this process can your businesses true identity shine through.
So, we created the brand guidelines, what next?
Website Design -
The original Eden website was 7 years old and although it helped in establishing the business, it no longer represented the business today and the amazing services offered to their clients.
Using the new brand guidelines, colours, fonts, imagery and logo, we started the creative process to show sample layouts for the website.
Employing our 'mobile-first' approach where we are always thinking about the user experience across all devices, we mocked up several initial ideas.
Being very close to what Eden had hoped to see, we moved rapidly on to HTML browser mock ups to show how the site would respond across devices.
Next was to implement the WordPress admin (the preferred CMS in this case) and start adding content.
Following training and sign-off, we pushed the site live and initiated our post-live checks (xml sitemap, robots .txt, page redirects etc)
With a 43% increase in site traffic and a huge improvement in search engine positioning for keywords, the new site has been very successful.
View the live website here: www.edensearch.co.uk
What did Eden Search think of the whole process? See these kind words from managing director David MacCaulay:
"I am delighted to recommend Vital to any prospective customers. Vital effectively designed, developed and executed a total rebranding exercise and modernisation of our website and corperate literature. Their team, creativity and project management skills worked seamlessly to ensure the project exceeded our expectations. As a result Vital will be our first call for any future work and I look forward to developing a long term partnership with them as our businesses continue to flourish."
If you're considering a business re-branding project or looking to move your website forward, why not make contact?