As we move towards the end of 2016 there are business owners who still think that SEO, or search engine optimisation in old money, is a load of old bunkum.
This could be for a variety of reasons; but it's partly because a few years back SEO developed a bit of a reputation for being a 'dark art' due to unscrupulous practitioners who shielded their clients away from what they were doing, or rather not doing; "Oh it's all very technical...", "You wouldn't understand it..." etc.
And then there are those who just don't want to pay for SEO; it's an ongoing expense they think they can do without, especially after paying for a new website.
Whether you don't understand SEO, or just don't want to understand SEO, it's very difficult to ignore the value that it can bring to your website or blog; so it's time to sit up and read our lucky 12 SEO stats that you can't ignore!
Check them out - you just might change your mind!
- 93% of online experiences begin with a search engine
- 75% of users never scroll past the first page of search results
- 70-80% of users ignore the paid ads, focusing on the organic results
- 70% of the links search users click on are organic
- Google owns 65-70% of the search engine market share
- Search is the number 1 driver of traffic to content sites, beating social media by more than 300%
- SEO leads have a 14.6% close rate, while outbound leads (eg, direct mail or print advertising) have a 1.7% close rate
- 18% of organic clicks go to the number 1 position, 10% of organic clicks go to the number 2 position and 7% of organic clicks go to the number 3 position
- Content marketing lead to a 2,000% increase in blog traffic and a 40% increase in revenue
- Companies that blog have 434% more indexed pages, and companies with more indexed pages get far more leads
- 81% of businesses consider their blogs to be an important asset to their businesses
- 79% of search engine users say they always/frequently click on the natural results; in contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored results!
Knowing and understanding the significance of these statistics is one thing; but acting on them and keeping a consistent, effective SEO strategy in place for your business is another.