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12 SEO stats of Christmas

Andy Topps
Andy Topps16.12.2016

As we move towards the end of 2016 there are business owners who still think that SEO, or search engine optimisation in old money, is a load of old bunkum.
This could be for a variety of reasons; but it's partly because a few years back SEO developed a bit of a reputation for being a 'dark art' due to unscrupulous practitioners who shielded their clients away from what they were doing, or rather not doing; "Oh it's all very technical...", "You wouldn't understand it..." etc.

And then there are those who just don't want to pay for SEO; it's an ongoing expense they think they can do without, especially after paying for a new website.

Whether you don't understand SEO, or just don't want to understand SEO, it's very difficult to ignore the value that it can bring to your website or blog; so it's time to sit up and read our lucky 12 SEO stats that you can't ignore!

Check them out - you just might change your mind!

  • 93% of online experiences begin with a search engine
  • 75% of users never scroll past the first page of search results
  • 70-80% of users ignore the paid ads, focusing on the organic results
  • 70% of the links search users click on are organic
  • Google owns 65-70% of the search engine market share
  • Search is the number 1 driver of traffic to content sites, beating social media by more than 300%
  • SEO leads have a 14.6% close rate, while outbound leads (eg, direct mail or print advertising) have a 1.7% close rate
  • 18% of organic clicks go to the number 1 position, 10% of organic clicks go to the number 2 position and 7% of organic clicks go to the number 3 position
  • Content marketing lead to a 2,000% increase in blog traffic and a 40% increase in revenue
  • Companies that blog have 434% more indexed pages, and companies with more indexed pages get far more leads
  • 81% of businesses consider their blogs to be an important asset to their businesses
  • 79% of search engine users say they always/frequently click on the natural results; in contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored results!

Knowing and understanding the significance of these statistics is one thing; but acting on them and keeping a consistent, effective SEO strategy in place for your business is another.

Interested in talking to one of our SEO specialists?

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